pureness gel cleanser

A daily gel cleanser with minimal ingredients to help leave skin 1comfortable and calm.

Pure and gentle enough for even the most sensitive skin, this vegan facial cleanser is formulated with less ingredients and delivers more proven results. With just 15 clean ingredients — that’s 40% fewer ingredients than top-selling cleansers* — it gently removes makeup, impurities and excess oil without stripping or drying, and is even gentle enough to use around the eye area. PURENESS Gel Cleanser is more than just an effective face wash — it actually improves the look of sensitive skin over time, and leaves it feeling comforted and calm.

This clean vegan formula is full of Coconut Water and Coconut Milk to help hydrate and soothe skin, plus Prickly Pear to provide nourishing and antioxidant benefits. It’s free of unnecessary ingredients, including Parabens, Phthalates, SLS, PEGs and Synthetic Fragrance.

*Based on the average number of ingredients for 20 top-selling cleansers, NPD U.S. Skincare Sales, Jan-Dec 2018.

• 100% clean with 62% naturally derived ingredients
• Improves the look of sensitive skin over time
• Removes makeup, including eye makeup, impurities and excess oil
• Vegan
• Free of unnecessary ingredients, including Parabens, SLS, PEGs and Synthetic Fragrance
• Dermatologist-tested and ophthalmologist-tested
• Hypoallergenic